Using SWOT Analysis to Tell a Compelling Story

SWOT analysis can be incredibly useful in visualizing conflict. It can provide an overview of your internal capacity for action (strengths and weaknesses) and external circumstances (opportunities and threats). Used effectively, SWOT analysis can inform and enable good decision-making. However, I think SWOT analysis is often a tool that is easily misused, like something people only use in their yearly strategic planning rather in daily decision-making.